IULM's history - Knowledge and know-how to master the present. "In educational processes the important thing is to know, to know how to be, and how and what to do". This is the essence of the educational mission outlined by Unesco. At IULM, University of Languages and Communication, knowing and knowing how are the tools, while the real goal is to educate men and women to know themselves and their own worth. The real and ideal goal is to know how to be. Since 1968, when IULM was founded by Senior Professor Carlo Bo and Professor Silvio Baridon, the inspiring idea of the project has been to meet the labour market's future needs by analysing the present and studying ongoing trends. Initially, this meant focusing on the study of languages - the sine qua non for becoming a part of an increasingly European framework. Things have changed over the years and it has become crucial to learn how to use specific communication tools. To meet this need, the university's training opportunities and its facilities have been renewed and upgraded. It was a courageous development, in line with the principles that led IULM to change its identity and update all its syllabuses, closing the courses that had made the institute's history, introducing new syllabuses and modifying the university's charter and name. Introduced in 1998, the denomination IULM University of Languages and Communication bears out the institution's two-fold vocation of teaching languages as well as communication. This is the core principle of the institute's range of training opportunities. Our teaching methodology - Two souls to embody one idea Two souls: culture and communication. Two faculties: on the one hand Languages, Literature & Modern Cultures, on the other Communication & Performance Sciences. These are the two domains in which IULM's Bachelor & MA degree courses, post-degree studying and research opportunities, PhD courses, Master's degrees and post-experience programmes are organised, an arrangement that allows students the flexibility to personalise their own syllabus. As far as languages and cultures are concerned, all Bachelor- & MA-level and post-degree courses, as well as research activities and research courses, aim at training professionals to operate within European as well as non-European contexts. Employment sectors range from the traditional fields of interpretation and communication to more recent developments, such as non-profit activities, brand management, fashion & design and cultural events, both in Italy and abroad. Students acquire skills ranging from in-depth knowledge of foreign languages and translation issues to media studies and learn to implement them in event-promotion activities. Communication studies are spread across the public relations and advertising sectors as well as new communication technologies and catering. The goal is to form experts capable of managing relations among companies, working in the sectors of printed information, traditional and multimedia publishing and the entertainment industry. Language skills are thus complemented with know-how in specific sectors in line with the aspirations and abilities of each student. A recent survey carried out by the inter-university group Almalaurea bears out the efficiency of IULM's educational approach: the number of IULM graduates who find employment within a year of achieving their degree exceeds the national average of 11%.